Loop Capital Declares Netflix the Winner of Streaming Wars, Upgrades Stock

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2025-09-17 20:41:02

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Loop Capital has upgraded Netflix (NFLX) to a Buy rating, asserting the company has decisively won the streaming wars. Analyst Alan Gould highlights Netflix's near-record 8.5% share of U.S. television consumption and 17% quarterly engagement growth driven by hits like 'Squid Game.' The firm raised its price target to $1,350, signaling 10% upside potential.

Despite increasing competition in streaming, Gould argues market concerns are overblown. Netflix's $20 billion annual content budget continues to fuel its dominance. The upgrade reflects confidence in Netflix's ability to maintain leadership through superior content and subscriber retention.

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